Welcome to ERA!

ERA's assertive leadership role in promoting and protecting the outsourced field sales function has led to the identification of manufacturers' representatives as equal partners in the marketing process. ERA gives reps a voice. It listens and responds to members and to the forces that impact the success of rep firms and manufacturers who sell through reps.

You are invited to browse through this Web site and learn about the many activities and initiatives of ERA and it's membership, as well as what ERA can offer you as an electronics industry field sales rep or manufacturer.

Spotlight Today ...
Manufacturers and Reps: Join ERA at electronica 2010, the world's largest electronics trade show!
* ERA's next FREE teleforum is Friday, Oct. 15. Don't miss MARKETING YOUR REP FIRM. Click here for details ... or go right to the registration page. * The Summer issue of The Representor is on-line! Click here ... * ERA is now on LinkedIn with 380+ reps and manufacturers already connected! Many discussions are ongoing, and ALL are invited to join them and begin networking ... Click here for info - or - go directly to LinkedIn * The Supreme Court ruled June 17 in favor of the city of Ontario (CA) in the Quon vs. Ontario case that was profiled at the ERA-NEDA Breakfast at EDS. The case pertains to employees' use of employer-provided electronic communications devices. Every employer should read this summary! Click here to download pdf. * Legislative News Read about the SBLC effort to repeal new law, effective in 2012, that will require ALL businesses to issue a 1099 form to EVERY vendor to whom the business pays $600 or more per year for any services or property. Click here to download pdf with details. For updates, go to http://www.stopform1099.org/#   * Read the SBLC summary of the new Health Care Reform legislation ... * The latest SBLC update - July 26, 2010 * ERA Chapter Officers and Board Members: You now have your own page to swap ideas, network with and ask questions of your fellow chapter leaders. Click here to check it out AND participate! * is ERA's newest Recognized Resource for members to save on worldwide shipping costs. For details, click here. To enroll and start saving ASAP, click here ... * REPS - Principals' Sales Meetings - The ERA Marketing Committee is requesting your help in promoting the educational programs of our association among principals and your fellow reps ... read about it