ERA Marketing Groups (Product Groups)

Electronics Industry Marketing Groups

ERA is arranged by geographic location (chapters) and the type of electronics sold (product marketing groups). This section lists each of the Product Marketing Groups and includes hyperlinks to individual pages for each product marketing group.

	Communications (COM)
	Land mobile radio, microwave, communication systems, marine, satellite, cellular, telecommunications, avionics, telephone equipment, radio datacom, law enforcement, wireless PCS.
	Components (CM)
	Passive components, interconnect, power sources and management, manufacturing services.
	Computer (CP)
	Small office, home office, LAN products, multi-media and graphics, telecommunications.
	Consumer Electronics (CE)
	Consumer audio, consumer video, personal entertainment, personal communications, automotive electronics, accessories, personal computer and video games.
	Electronic Systems Integration Group (ESIG)
	Sound, audio-visual, electronic security
	Instrumentation & Sensors (IN)
	Sensors, data acquisition & control systems, test & measurement instruments, quality/product test/ATE
	Materials, Assembly, Production & Supply (MAP)
	Capital equipment, circuit card assembly, contract manufacturing, PC fabrication.
	RF/Microwave & Wireless (RF)
	Components & sub-assemblies, discrete devices, transmission lines, microwave IC, specialized instrumentation.
	Semiconductors (SEMI)
	Active components

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