About ERA - Marketing Group Info

Consumer Electronics (CE)
Due to the nature of its products, the Consumer Electronics Group's marketplace is broad, covering retailers, distributors, specialty dealers and custom installers of electronic products. ERA Consumer Electronics Group reps sell to the following types of customers: CEDIA members; audio/video dealers and distributors; computer dealers and distributors; department stores; car stereo, TV/appliance, hardware, communications, games and toys, photographic and music retailers. Also covered are mass merchandisers, photographic houses, national accounts, national buying groups and drug store chains.

The Products

Consumer Audio - Home audio and home theater.

Consumer Video - Television, camcorders, video disc players and satellite systems.

Personal Entertainment - Portable audio and video.

Personal Communications - Telephone, fax, C.B. and personal two-way radio.

Automotive Electronics - Audio, security and accessories.

Accessories - Blank and pre-recorded audio and video tape, CDs, audio and video care products, audio and video storage products.

Personal Computer and Video Games - PC hardware and software, video game hardware and software, multi-media products and CD-ROM.

The Customer Base
Dealers and distributors (appliance, audio, automotive, car stereo, communications, computer, electronics, games, hobby, music, photo, radio and TV, records, toys and video), buying groups, department stores, drug store chains, mass merchandisers, national accounts and hardware chains, food chains. (It should be noted that the Consumer Electronics Group representative generally does not call on the non-retail computer marketplace. However, when this does occur, the Consumer Electronics rep may also be found in the Locator under the Computer Marketing Group listing of his/her chapter section.)

Vice President, CE
Mike Pecar, CPMR, Michigan Chapter
Mike Pecar Sales
mpecar@mikepecarsales.com