About ERA - Marketing Group Info

Computer Products (CP)

Computers, mini- and micro-processor based systems, related peripheral equipment, plus the necessary software to implement the systems, are a major segment of the Computer Marketing Group. Manufacturers wishing to market computer-related products through an industrially oriented sales force should consider the Computer Group. Stand-alone systems have long been marketed through these technically trained representatives. Newer areas, such as data communications products, are a logical extension of their markets. Subsystems are also a special area of strength. The highly technical products handled by these engineering-oriented representatives are presented equally well to industrial customers, distributors, end users, government agencies and OEMs.

The Products

Small Office, Home Office

LAN Products

Multi-media and Graphics - CAD systems - 2D and 3D types, graphics, terminals, PC graphic products (autocad type) and board products.

Telecommunications - Telephone, WAN, teleconferencing.

The Customer Base
End user, industrial, government, educational, aerospace, distributors/VAD, dealers, system/VAR, OEM.

Due to the proliferation of computer products into the other ERA marketing groups, segments of the Computer Product Marketing Group are now being supervised by the following group chairman: