ERA Mission

The ERA Mission

It is the mission of ERA to support its members in optimizing the professional outsourced field sales function in the global electronics industry by providing programs and activities that educate, inform and advocate for manufacturers' representatives and the manufacturers they represent.

To fulfill its mission, ERA offers a wide array of programs, services and activities, including:

Management and Marketing Conferences for reps and manufacturers
Interactive Webinars and free bi-monthly educational teleforums for reps and manufacturers
Local educational and informational programming sponsored by ERA chapters
The Representor magazine, published quarterly for electronics industry reps and manufacturers (with articles archived on-line)
Benchmarking and best practices surveys of rep and manufacturer members
The Certified Professional Manufacturers' Representative (CPMR) program managed by the Manufacturers' Representatives Educational Research Foundation (MRERF) - also visit http://www.CPMR.biz ...
The Certified Sales Professional (CSP) program, also managed by MRERF
Academic research projects and other resource development provided by MRERF
ERA University - This exciting service offers ALL ERA member firm personnel (and families) HUNDREDS of low-cost, ON-LINE courses to boost your knowledge, skills and professionalism.
Commitment to Performance program through which ERA members pledge to their principals and customers that they will uphold qualitative professional standards
ERA's Code of Ethics, a commitment to ethical standards that all ERA members make to each other, their principals and their customers
Publication library of many guidelines, informational and resource materials for both reps and manufacturers
Lines Available and Hot Lines services for manufacturers seeking professional representation
Locator on-line directory of electronics industry rep firms
Ongoing monitoring of and lobbying for state laws (pdf file)
Updates on federal legislation that protects and benefits outsourced field sales firms
And many more ERA member services, including expert advice from professional consultants, a confidential matchmaker program, a customized survey service, on-site services at major trade shows and purchasing discounts on numerous products and services.

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