It is the mission of ERA to support the outsourced field sales function in the global electronics industry through programs and activities that educate, inform and advocate for professional manufacturers' representatives and the manufacturers they represent.

The Organization
From ERA's Chicago headquarters flow the programs, publications and member benefits that respond to your multifaceted needs. A dedicated volunteer cadre of your peers and colleagues guides and oversees the operation of an outstanding professional staff, to respond to your multiple roles as entrepreneur, salesperson and employer while enhancing your well-being and that of the representative function.

ERA's assertive leadership role in promoting and protecting the function has led to the identification of manufacturers' representatives as equal partners in the marketing process. ERA gives you a voice. It listens and responds to members and to the forces surrounding you that impact the success of your company.

The Local Chapter
ERA begins where selling begins - in your territory. It is your point of entry for fellowship, networking and idea exchange with other electronics representatives, as well as impacting the industry as a whole. Chapter meetings and activities provide programs of timely interest, plus an ideal environment for profitable interface with customers, principals and peers. Delegates from each chapter constitute the national governing structure of ERA, carrying your message to headquarters, government and industry.

The Marketing Group
Recognizing the varying market dynamics of different sectors of the electronics industry, ERA is organized into nine marketing groups: Communications; Components; Computer; Consumer Electronics; Electronic Systems Integration; Instrumentation; Materials, Assembly & Production; RF/Microwave; and Semiconductors.

You choose the ERA marketing group (or groups) with which you want your company identified. (Your principals are eligible to join ERA marketing groups as Manufacturer Members.)

The marketing group structure helps assure the direct relevance of your ERA participation. You gain valuable contacts, exchange ideas with peers and with manufacturers, share experiences and contribute toward your own professionalism and that of your colleagues.

Manufacturer Member participation gives you the opportunity to network with principals and prospective principals in joint programs centered on mutual interests in your market niche.

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