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About ERA
ERA Media Center
ERA press releases ... browse or download
| Background Information on the Electronics Representatives Association (ERA) |
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| Background Information on the Outsourced Professional Field Sales (Manufacturers' Representative Function) |
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| The Rep is Here to Stay - It's a Matter of Simple Economics |
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| Major Issues Facing Manufacturers' Representatives in the Electronics Industries |
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| How Reps Serve the Power Buyer - and Why Efforts to Squeeze out the Rep Are Doomed to Failure |
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| How Electronics Industry Manufacturers' Representatives Work with Distribution |
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