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ERA Manufacturer Membership
 
Why Savvy Manufacturers Who Sell through Reps Belong to ERA
What DOES ERA do for you and your company?
 

FINDING QUALIFIED REPS
The Locator - The most widely used source for finding rep candidates is the ERA Locator, available FREE on-line. Members can download search results into their own systems.

Unlimited Use of ERA Lines Available - These targeted e-mail blasts are FREE to manufacturer members. All current Lines Available are also listed on the ERA Web site.

EDUCATIONAL OPPORTUNITIES
Management and Marketing Conferences - ERA National Conferences are unique, multi-day events devoted to the management issues shared by reps and manufacturers. Attendees gave the 2009 event their highest evaluation and ROI ratings in many years!

Teleforums - ERA offers a bi-monthly schedule of FREE teleforums (for members only) on many sales/management topics.

Webinars - ERA’s ongoing series of Webinars features many speakers/presenters covering topics targeted to rep firm owners/managers, salespeople and/or manufacturers.

CSP - The multi-day Certified Sales Professional program is offered four times yearly in various North American cities.

ERA Chapter Programs - Local educational events in ERA’s 20+ territories are often open to manufacturers at low or no cost.

ERA University - This on-line educational option offers hundreds of business and personal development courses, available 24/7.

SALES AND BUSINESS MANAGEMENT PUBLICATIONS AND GUIDELINES
The Representor - a quarterly magazine mailed to all ERA rep and manufacturer members. Classified ad rates for members are discounted 20 percent.

Contract Guidelines and Other Publications for Manufacturers:

 
  • Guidelines for Negotiating an Agreement between Sales Representatives and Manufacturers
  • Evaluation Form: Prospective Principal
  • Evaluation Form: Prospective Representative
  • Guidelines for Establishing and Benefiting from Rep Councils
  • POS - Recommended Technical Standards for Distribution Point-of-Sale Reporting
  • Split Influence Recommendations for the Electronics Industry
  • Split Commission Request Form
  • Why Use Reps?
  • Selling Through Manufacturers’ Representatives
  • Cost of Sales Analysis
  • Outsourced Field Sales: Adding Value for the Customer
  • White Paper: Developing New Markets with Professional Field Sales Reps (Guidelines to Attract and Fairly Compensate Professional Field Sales Representatives to “Pioneer” Your “Missionary” Line)

 

PROFESSIONAL ADVICE AND ASSISTANCE
The ERA Expert Access Program is FREE to members, offering telephone consultations with ERA consultants in these fields: • Legal • Fiscal and Tax • Insurance • Rep Network Management • Rep and Distributor Recruitment • Executive Searches

ERA also offers members a FREE, confidential Matchmaker Service to bring together firms who want to find new personnel, forge buy, sell or merge agreements, form an alliance, or develop other types of business partnerships.

INTANGIBLES
Among the many intangible benefits of membership are ERA’s many outreach and collaborative efforts, including as:

 
  • A member of the Small Business Legislative Council;
  • A member of the U.S. Chamber of Commerce;
  • A co-sponsor of the annual Electronics Distribution Show;
  • A working partner with ECA, CEA, CMA, GEIA, JEDEC, MANA, NEDA, NEMRA and TIA;
  • The founder and a supporting member of the Manufacturers’ Representative Educational and Research Foundation (MRERF), sponsor of the CSP and CPMR (Certified Professional Manufacturers’ Representative) programs.


TANGIBLES
Recognized Resource suppliers provide ERA members with services and discounts tailored to meet the needs of reps and manufacturers. They include:

 
  • FedEx Shipping and FedEx Office services
  • Office Depot and Pennywise Office Products
  • Avis, Enterprise and Hertz Auto Rentals
  • Empowering Systems and Eyond MRS Software
  • Services to assist with rep management, executive recruitment, sales management and training


It is the mission of ERA to support its members in optimizing the professional outsourced field sales function in the global electronics industry by providing programs and activities that educate, inform and advocate for manufacturers’ representatives and the manufacturers they represent.

ERA Manufacturer membership is $750 per year.

 

Download brochure and application

 

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Electronics Representatives Association
111 N. Canal St., Suite 885 - Chicago, Illinois 60606
(Phone) 312.559.3050   (Fax) 312.559-4566
| www.era.org

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