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The Representor, Executive Commentary, Winter 2010 Issue
   
 
Sometimes bigger really IS better ... and why ERA wants to be both

There are countless quotations and clever sayings about "bigger" not necessarily being "better," and they tend to ring true, regardless of the subject. However, while observing and keeping tabs on all the recent news coming out of our nation's Capitol, I've been struck by the fact that there is one close-to-home instance when bigger really IS better. That instance is when lobbying organizations are at work in Congress and other halls of government. The simple fact is, the bigger the organization a lobbyist represents, the greater the lobbyist's influence.

For ERA, our lobbying is in the expert hands of the Washington-based Small Business Legislative Council (SBLC), a coalition of more than 60 trade and professional associations organizations. The 34-year-old SBLC now represents nearly every sector of our economy, including manufacturing, retailing, distribution, professional and technical services (including sales), agriculture, transportation, tourism and construction. It is a well-established and highly respected voice.

One of the primary reasons the SBLC has such a strong voice is its size. The collective SBLC membership represents hundreds of thousands of small businesses, and since bigger really IS better in the world of lobbying, that fact translates into significant clout for the SBLC and for ERA members.

There are many sound reasons for reps and manufacturers to belong to ERA, but our involvement in the SBLC is one that is often under-appreciated or even unnoticed. No individual company or organization on its own could even hope to invest the time, money and other resources necessary to gain the attention of legislators and influence their choices with the impact and credibility provided by the SBLC. Especially in the current wave of government initiatives that could affect so many aspects of our business and personal lives, isn't this reason enough to belong to ERA?

Tom Shanahan

Thomas J. Shanahan
ERA Executive Vice President
and Chief Executive Officer
tshanahan@era.org
800-776-7377 or
312-527-3050, Ext. 218

... the next time you are
discussing politics or the
economy with a fellow
rep or manufacturer who
is NOT a member, mention
the fact that your firm
has a powerful voice in
Washington, and that is
possible only because
of ERA.


All ERA members now receive the weekly bulletins published by the SBLC. They report the details and nuances of federal government activities - and especially legislation moving through Congress - as they pertain to and affect small businesses. If you have not been reading those updates, I urge you to do so. Be sure to review some of the past bulletins as well. They are all posted on ERA's Web site (www.era.org) with a link from our home page Spotlight.

Then the next time you are discussing politics or the economy with a fellow rep or manufacturer who is NOT a member, mention the fact that your firm has a powerful voice in Washington, and that is possible only because of ERA. My bet is that your "testimonial" will help us build our membership, and this is another instance when bigger really IS better. As ERA's membership grows, so does our ability to offer "bigger and better" value and benefits.

To that end, our friend and advisor Jim Hartranft of JLH Consulting is now working on recruiting new members among manufacturers, and we've begun asking rep members for referrals to principals who should belong to ERA. If you are a rep who has not yet responded, I urge you to do so. If you are a manufacturer being contacted by Jim, I urge you to learn about all that ERA offers.

Also on our near-future agenda is an expansion of our educational programming. We came out of our rave-reviewed 2009 national conference last October with incredibly positive momentum, and we want to use that energy to be a "bigger and better" resource for our members.

Our goal is to develop new programming that will allow easy participation by all member firm personnel at very low cost in terms of both dollars and time out of the field. Our Webinars and free teleforums for members have been and continue to be very popular, but we are not complacent. We hope to produce more programs of specific interest to manufacturers ... offer more subject matter appropriate for all sales personnel ... and perhaps even develop a virtual national conference that you and your employees can "attend" without ever leaving your offices or homes. (Please do not worry that our national conference will disappear. That won't happen. We just want to deliver more programs of a national conference quality to a larger audience in the time periods in between the actual conferences.)

So my contention is that being bigger will help ERA be better. If you agree, then please join or renew, and encourage your fellow reps and manufacturers to do the same.
 
 




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© 2010 Electronics Representatives Association (ERA), Chicago, IL 60611
Originally printed in the Winter 2010 issue of The Representor
Cannot be reprinted without the permission of the Electronics Representatives Association (ERA)

 
 
 

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