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Use the "Winter 2012" button above to browse this issue!
 
 
 
Terry Brock
   
 
by Terry Brock
 
 
     
 

Terry Brock is a marketing coach who helps business owners market more effectively leveraging technology. He shows busy professionals how to squeeze more out of their busy days by using the right rules and tools.

You can reach Terry at
407-363-0505, by e-mail at terry@terrybrock.com
or through his Web site at www.terrybrock.com.
Also look for Terry on Twitter at TerryBrock.

 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HORIZ2
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The Representor, Tech Tools and Tips, Winter, 2012 Issue
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Fast bandwidth is the key on the Internet
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I see that Comcast is now proposing to offer 1 gigabit per second (Gbps) speeds on the Net. Wow! That will be incredible when (not if) it happens. To read about this next generation technology, go to http://gigaom.com/broadband/comcast-shows-off-1-gbps-broadband/

It reminds me of what Google is planning for Kansas City. The plan is to offer speeds of 1Gbps for the city – just to experiment and see what happens. Some amazing developments are bound to occur with people experimenting with these new possibilities.

I love it! This is what happens when you create the right environment, prepare adequately and then let the genius of human interaction run wild. Giving speeds of 1 Gbps bandwidth will open up lots of predictable ways to do business and connect.

Yes, we'll have more social media interaction. Social media for business is changing the way businesses communicate B2B and B2C. Yes, we'll have dazzling audio and video possibilities. We expect these because we are familiar with them, and we're just "upping the game" a bit. We have video now. Let's have video that is faster, clearer, etc., etc. Video with multiple people without the blurry images, latency of audio and video (you know, that lag that makes the video look like a really bad Chinese movie from the 1950s) and more.

However, what gets me excited even more is the potential for what we don't even know can happen. Think about it. Thirty years ago, nobody was thinking about using desktop computers, let alone laptops or, heaven-forbid, telephones we carry in a portable way, to send video. Today we have Skype, Fring, NimBuzz, Google voice and lots more all the time that give us the ability for audio and video communications from our smartphones. I talk about these and other concepts in speeches I give to professionals around the world.

When new technology emerges, normal people usually think of doing what they're already doing but doing it faster or cheaper. That's fine. No problem. However, where the real innovation and breakthrough ideas come is in considering doing something where there is a need or desire (key to success), but that "something" isn't possible yet.

How does cloud computing factor into that? (Hint ... it's HUGE!) How does mobility relate to this? (Hint ... ever-present!) Wrap your brain around some of these concepts ... then think about what tools you can provide to solve customer problems, and you'll do very, very well.

So, fellow entrepreneurs and dreamers, what could you do to serve new markets with something that is only available with 1 Gbps Internet access? Start with what we have today ... mix in a heaping, healthy portion of what consumers would love and adore – and therefore be willing to pay for! – and let your imagination run wild. Connection speeds at 1 Gbps and higher are already on the horizon and soon will be reality. There is going to be a crying need for a lot more than faster e-mail. Even video and audio transmissions will be "so 2011."

Think. Dream. Innovate. These three are what usually precede profit. Are you ready?

Let's go for it!

 
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